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Library's collection Library's IT development Cancel| The influence of e-WOM towards consumer’s intention in visiting particular restaurant: case study on consumers in greater Jabodetabek area | In the past years, the restaurant business in Jakarta has proliferated, also considered as a business with a high failure rate. The phenomenon of e-WOM (electronic word-of-mouth) is argued to be able to save the restaurant business from failure. e-WOM is seen as more credible and persuasive to influence people’s purchase ...
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| The impact of promotion mix towards purchase intention of Mouthwash Brand X | In Indonesia, the number of mouthwash users is still small, but currently, the mouthwash category is growing and has a vast potential market. As a market leader in the mouthwash category, Brand X has to gain more consumers to start using mouthwash to enlarge overall mouthwash market. To generate new users, ...
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| Capital structure and firm performance: empirical evidence from property, real estate, and building construction firms listed in Indonesia Stock Exchange | As the trend of price and the cost of funding in Indonesia property, real estate and building construction industry rise, this research intended to examine the impact of the capital structure toward firm performance in Indonesia property, real estate and building construction industry. This research used fixed effect panel regression model ...
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| The impact of macroeconomic indicators toward foreign direct investment: a case study on Indonesia | For the past few decades, foreign direct investment has been seen as one of the main drivers of economic growth in developing countries. This study aims to analyze the impact of macroeconomic indicators (trade openness, gross domestic product, interest rate, exchange rate, and inflation rate) toward foreign direct investment in Indonesia. ...
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| The impact of motivation, perception and attitude toward consumer purchasing decision: a study case of Surabaya and Jakarta society on Carl’s Junior | Psychological factors such as consumer motivation, perception and attitude are believed to be the main decider of the consumer purchasing decision. Those psychological factors will process all the stimulators from the marketers then affect the entire consumer decision-making process. Carl’s Junior is one of the most happening restaurants that able to ...
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| The impact of consumers’ attitude on online video advertising towards product branding | Online video advertising is becoming much more common, and data shows that companies’ demand for online video advertising is increasing rapidly. However, there is a scarcity of research done about the consumers’ perspective on online video advertising, and there is still little evidence that online video advertising is beneficial for companies ...
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| The roles of green perceived value, green perceived risk, and green trust towards green purchase intention of inverter air conditioner in Surabaya | Environmental degradation is kept increasing every year, and global warming is one of the environmental degradations that we need to face right now. The fact is air conditioner is one of the leading causes of global warming. This research is done to know the impact of green perceived value and green ...
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| The capital structure determinants of Indonesia publicly listed firms | A corporation should be able to manage the capital structure to compete and survive in unpredictable economic circumstances. This research aims to investigate the influence of capital structure determinants (profitability, firm size, tangibility, and growth opportunity) towards capital structure decision in 138 Indonesia publicly listed firms from the period of 2009-2013 ...
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| The impact of L'oréal Paris fall repair’s celebrity endorsement towards consumer purchase intention with brand image as a mediating variable | The hair fall problem faced by women in Indonesia had been in the second rank from 2010 to 2014. Hence, L'Oréal Paris Fall Repair that was just launched in 2013 has had a possible chance to fulfil a market need. However, L'Oréal Paris Fall Repair needs to compete with other famous ...
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| Exertion of parents' power in Samin's arranged marriage | Arranged marriage means a marriage in which the parents have chosen and planned to whom their son or daughter would marry with. It results in there is no freedom for children to choose their partner. Arranged marriage does exist and has been assumed as a culture for Samin people in Klopodhuwur ...
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| Lesbian lifestyle in the L Word TV series | Lifestyle can be used as means to express one’s beliefs. Cheney’s (2006) definition of lifestyle allows us to look at lifestyles through various perspectives. Lesbian lifestyle is one of those perspectives, being a lifestyle based on understandings share by members of lesbian community. The researcher seeks to find how the lesbians ...
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| Perception in Indonesian hand-rolled cigarette | This research qualitatively analysed informants’ perception before and after tasting hand-rolled kretek cigarette to unveil relation between perceptions before and after tasting hand-rolled kretek cigarette using Barthes’s process of signification, Burke and Stet’s perceptual control theory as basis in analysing informants’ process of thought. This research employed in-depth interview using four ...
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| Pengaruh financial literacy, risk attitude, dan demografi terhadap keputusan pengambilan kredit pemilikan rumah pada keluarga muda di Surabaya | Penelitian ini bertujuan untuk meneliti pengaruh financial literacy, risk attitude dan demografi (usia,pendidikan dan pekerjaan) terhadap keputusan pengambilan KPR pada keluarga muda di Surabaya. Metode penelitian ini adalah kuantitatif asosiatif yang bertujuan untuk mengetahui pengaruh ataupun juga hubungan antara dua variabel. Teknik sampel menggunakan Lemeshow diketahui jumlah sampel 100 responden. Hasil ...
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| Pengaruh modal intelektual dan modal organisasi terhadap kelengketan biaya: Bukti dari industri farmasi dan kesehatan negara IMS-GT | This research aims to observe the influence of intellectual capital and organizational capital towards cost stickiness on three countries including Indonesia, Malaysia, and Singapore which part of the IMS-GT multilateral agreement. This study is conducted on companies of pharmaceutical and healthcare industry sector that are listed on Indonesia Stock Exchange, Bursa ...
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| Pengaruh Cash Conversion Cycle (CCC) terhadap Firm Value pada perusahaan sektor non-keuangan yang terdaftar dalam Bursa Efek Indonesia periode 2013-2018 | Penelitian ini bertujuan untuk meneliti pengaruh cash conversion cycle (CCC) terhadap firm value pada perusahaan sektor non-keuangan yang terdaftar dalam Bursa Efek Indonesia periode 2013-2018. Sampel yang digunakan adalah 249 perusahaan sektor non-keuangan yang tercatat di BEI selama tahun 2013-2018. Metode analisis data dilakukan dengan menggunakan regresi linear berganda. Hasil analisis ini ...
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| Perancangan buku interaktif pengantar tidur berbasis cerita alkitab untuk anak usia 3-6 tahun | Perancangan ini dibuat untuk membantu orang tua mencegah degradasi moral pada anak-anak usia 3-6 tahun yang disebabkan oleh globalisasi dan kurangnya quality time. Peran orang tua sangat berpengaruh terhadap persepsi moral anak, khususnya anak usia 3-6 tahun yang mulai dapat berpikir, mencontoh dan memutuskan. Penanaman nilai-nilai yang baik seperti nilai kristiani ...
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| Perancangan fasilitas duduk sebagai sarana penggunaan smart phone dan game mobile | Pada perancangan ini mahasiswa mengamati aktivitas yang dilakukan pengguna saat duduk dan bermain smart phone dan posisi duduk yang baik dan benar walaupn duduk dalam jangka waktu yang lama. Dengan panduan dari RULA mahasiswa dapat mengetahui posisi yang duduk yang baik dan benar saat bermain game dan smart phone agar pengguna ...
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| Perancangan interior area bermain untuk anak pra sekolah di Surabaya | Tempat bermain merupakan suatu wadah yang berguna untuk anak-anak dalam bereksplorasi, bermain, dan menghabiskan waktu bersama teman-teman mereka. Setiap tempat bermain memiliki ciri khas dan tujuan yang tidak sama, hal ini yang menyebabkan antara satu tempat bermain dengan tempat bermain lainnya dapat menimbulkan sensasi yang berbeda. Oleh sebab itu,perancangan dari tempat ...
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| Perancangan interior Kidzania Mini di Malang Town Square | Usia dini adalah usia yang paling tepat bagi seorang anak untuk mengembangkan imajinasinya dalam mempelajari suatu hal baru, namun tidak banyak orangtua yang mampu melihat dan memanfaatkan momen tersebut. Kota ‘Pendidikan’ sebagai image dari kota Malang menjadi alasan utama perancangan ini dihadirkan di kota Malang, sehingga anak-anak dapat teredukasi akan dunia ...
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| Eksperimen potensi kain serat pisang sebagai material produk pelengkap interior | Indonesia merupakan negara tropis penghasil pisang yang cukup besar. Hampir 50% dari produksi pisang Asia dihasilkan oleh Indonesia dan tiap tahun produksinya terus meningkat. Tanaman pisang memiliki potensi besar karena semua bagiannya dapat dimanfaatkan, terutama serat dibagian pelepah. Serat pelepah dari pisang jenis abaca (dalam bahasa jawa disebut pisang klutuk) dapat ...
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