Please take a moment to complete this survey below
Library's collection Library's IT development CancelThis study is accomplished to reveal the strategic marketing plan for
Experience Ghana to expand their book in the UK travel book market, especially
in London. Experience Ghana is a travel guide, which specialized discuss about
Ghana. They provide all information and tourism about Ghana. UK travel book
market also becomes more potential to enter when we saw from the amount of
people from London flight to Ghana.
The analysis research consists of field and desk research method to
describe the opportunities of Experience Ghana to enter the UK market, which the
result of the research showed that the opportunities of Experience Ghana is
positive based on the large number of UK people travel to Ghana and highly
potential target market for Experience Ghana in UK is also indicated the high
level of interest in reading non fiction book from people in UK.