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Library's collection Library's IT development CancelSelling the Chinese Food in the Netherlands represents the main problem
faced by Hu?s Garden Restaurant. As in the core concepts market determine their
needs, wants and demands. That needs wants and demands will be responded by
making the products, and later will determine the value satisfaction, and quality.
Considering the needs and wants of the market will also determine the
marketing strategy. First we need to get the information about that. In order to get
that kind of information, we should know who our customers are. Knowing our
customer include what kind of buying behavior they have.
Buying behavior have many different factors, such as cultural factor,
social factor, personal factor and psychological factor. And our dissertation is
going to make a research of marketing strategy through the local lifestyle. And as
a measuring instrument we will used VALS II Analysis.