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Management control system plan for ADK Insights B.V.

In this globalization era, the competition between businesses are getting
unimaginable tighter. Customer nowadays demand more and more - they want
better, faster, and cheaper products. For these reasons, many businesses suffers in
regards to losing sales and brand awareness. As one of the leading market
researcher, ADK Insights is also facing the same problem. Their customers
demand market research results that are both valid and reliable. This demand is
hard to fulfill by ADK Insights because there are many factors that affect the
quality of market research results. The purpose of this dissertation is to come up
with a set of management control system that can be implemented by ADK
Insights to improve the quality of their market research results. Qualitative
research method will be used by the writer by conducting interview with ADK
Insights' manager and employee to find out the current management control
system that is present in the company. The findings of this research gives a better
control for ADK Insights to make sure high quality market research results.

Creator(s)
  • (34413002) ARDY SUSILO
Contributor(s)
-
Publisher
Universitas Kristen Petra; 2017
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Undergraduate Thesis No. 34010309/MAN/2017; Ardy Susilo (34413002)
Subject(s)
  • MANAGEMENT CONTROL SYSTEMS
  • MARKETING-RESEARCH
File(s)

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