Please take a moment to complete this survey below
Library's collection Library's IT development CancelThis research was written in the purpose of implementing Revenue
Management at De Kelderhof restaurant, Amsterdam. This application was new in
restaurant industry because the application of Revenue Management was
traditionally applied only at International Hotel chain and Airlines industry. Here
the writers would like to do a research about the implementation of Revenue
Management in a restaurant because this subject is not much discussed before and
this is a very interesting and at the same time an important subject for a restaurant.
In the first chapter is the introduction of the research which is about the
background of the studies why the writers conducting the research at De
Kelderhof restaurant and the relevancy of it including the purpose of the study, the
problem statement, and the research limitation.
The second chapter explains widely about various opinions of many
experts in this subject, also the base theories used in this research. This chapter
includes the concepts used in this research which is a very wide subject and why
those concepts are chosen, the relation between the concepts, the theoretical
perspective of the research and the assumption of the research.
The third chapter explains briefly about the methods used in this research.
This methods shows which sample and population are chosen by the writers in the
aim of collect the data needed to answer the questions of the research, the analysis
technique used in this chapter, and the planned research schedule of the research.
The fourth chapter explains briefly about the background of the company
including the organization chart. This chapter also provides the related data about
the restaurant according to Revenue Management view such as the data of recent
regular guests of De Kelderhof restaurant. Also the data analysis and the results of
the data that is collected from the questionnaires combined with the result of the
in-depth interview for next the data can be processed to find out the answer of the
research questions.
The fifth chapter will be the final conclusions and recommendations
provided by the writers based on the results of the data collections results.
From the observation and research can be concluded that Restaurant De
Kelderhof was already familiar with Revenue Management, and he has a positive
thought that Revenue Management can make a better result for the company. At
this moment there are some aspects at De Kelderhof that already suitable for the
application of Revenue Management. This includes the technology supporting
system, decision support system, human resources, and also information
distribution. De Kelderhof restaurant also segmenting their market and they know
exactly what their target market wants. They have different pricing systems for
each target market, which is very important in applying Revenue Management,
because each market has different needs.