Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh produk, harga, lokasi dan kualitas layanan terhadap keputusan pembelian di Kopitiam Oey Surabaya

Author
  • Atmaja, Desy Purwanti
Additional Author(s)
  • Adiwinata, Martinus Febrian
Publisher
Surabaya: Fakultas Ekonomi Program Manajemen Perhotelan Program Studi Manajemen UK Petra, 2013
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010395/MAN/2013
Subject(s)
  • MARKETING-MANAGEMENT
  • PURCHASING-MANAGEMENT
  • QUALITY OF SERVICE
Notes
  • Appendix: p. 66 - 104
. Bibliography: p. 64 - 65.
Abstract
-
Physical Dimension
Number of Page(s)
xv, 104 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01198/14(T) 658.72 Atm PLibrary - 8th FloorUnavailable : Removed

Similar Collection

by author or subject
Analisa pengaruh tipping norms, service quality dan table size terhadap tipping size konsumen di restoran Kasual Surabaya
Analisa brand awarness event basha market
Pengaruh harga dan kualitas layanan terhadap loyalitas konsumen melalui kepuasan konsumen di PT. Citra Mandiri Sejati
Pengaruh kredibilitas endorser dan kreativitas iklan terhadap sikap konsumen terhadap merek melalui efektivitas iklan sebagai variabel intervening (studi pada iklan line AADC)
Pengaruh dimensi kualitas layanan terhadap kepuasan konsumen di Hotel Zoom Surabaya
Analisa pengaruh store image terhadap purchase intention di toserba "Ramai" Ngawi
Strategic marketing
Pengaruh marketing mix terhadap keputusan pembelian di Susan Spa and Resort, Bandungan