Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh product quality terhadap customer preference pada produk samsung di Surabaya dengan brand image sebagai variabel intervening

Author
  • Ronald
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2017
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020635/MAN/2017
Subject(s)
  • MARKETING-MANAGEMENT
  • CONSUMER BEHAVIOR
  • MARKETING RESEARCH
  • QUALITY OF PRODUCTS
  • BRAND NAME PRODUCTS
Notes
  • Appendix : p. 51-65
. Bibliography: p. 49-50.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 65 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02418/17(T) MAN 36-0635Library - 8th FloorAvailable

Similar Collection

by author or subject
Analisa pengaruh E-WOM terhadap brand image dan purchase intention kosmetik lokal "Makeover" di kota Surabaya
Analisa citra sepatu olah raga merk Kasogi dalam menjaga loyalitas konsumen di Surabaya
Pengaruh retail service quality terhadap minat berkunjung ulang melalui perceived quality dan customer satisfaction di Marvell City Mall Surabaya
Pengaruh motivasi belanja dan financial literacy terhadap penggunaan kartu kredit mahasiswa di Surabaya
Pengaruh brand awareness, brand experience dan word of mouth terhadap puchase decision pada konsumen Baskhara Futsal Arena Surabaya
Analisis aplikasi 7P pada usaha nasi kuning air putri di Ambon
Analisa pengaruh utilitarian value dan hedonic value terhadap customer loyalty melalui customer satisfaction pada brand damn i love Indonesia
Pengaruh marketing activity terhadap return in asset dan market to book value perusahaan di sektor industri keuangan non-bank