Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh electronic word of mouth, brand image, dan trust terhadap purchase intention : studi kasus pada Lazada

Author
  • Halim, Esther Priscilla
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2018
Language
Indonesian
ISBN
-
Series
Tesis No. 03020182/MM/2018
Subject(s)
  • CONSUMERS-RESEARCH
  • BRAND MANAGEMENT
  • BRANDING (MARKETING)
  • MARKETING-RESEARCH
Notes
  • Appendix: p. 73-80
. Bibliography: p. 71-72.
Abstract
-
Physical Dimension
Number of Page(s)
xi, 83 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01378/18(T2) MM 0182Library - 8th FloorAvailable

Similar Collection

by author or subject
Pengaruh online promotion terhadap repurchase intention dengan consumer perception sebagai mediasi pada travel online
Pengaruh penerapan CSR terhadap brand loyalty melalui brand image dan customer satisfaction pada produk kosmetika
Analisa pengaruh celebrity endorsement credibility pada iklan pocari sweat terhadap brand image dan attitude towards the brand
Pengaruh promosi dan store atmosphere terhadap impulse buying dengan shopping emotion sebagai variabel intervening studi kasus di Matahari Department Store cabang Supermall Surabaya
Small size Holland brand development strategy
Perancangan visual branding produk Eastwood Ltd di Surabaya
Pengaruh meal experience terhadap kepuasan konsumen di Domicile Kitchen and Lounge Surabaya
Pengaruh e-service quality terhadap loyalitas pelanggan Go-jek melalui kepuasan pelanggan