The Fundamentals of fashion management 2nd ed.

Author

• Dillon, Susan

Additional Author(s)

-

Publisher

London: Bloomsbury Visual Arts, 2018

Language

English

ISBN

9781474271233

Series

Fundamentals

Subject(s)

• CLOTHING TRADE--MANAGEMENT
• FASHION MERCHANDISING

Notes

. .

Abstract

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.

Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.

Physical Dimension

Number of Page(s)

1 online resource (vii, 197 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. The business of fashion viii–27
2. Fashion trend prediction 28–57
3. Getting a product to market 58–81
4. Fashion transition 82–109
5. Fashion marketing and communication 110–137
6. The fashion machine 138–157
7. Fashion entrepreneurship and management 158–185
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00181/21	338.47687 Dil F	Online !	Available