The Rise of fashion and lessons learned at Bergdorf Goodman

Author

• Neimark, Ira

Additional Author(s)

-

Publisher

London: Bloomsbury Publishing Plc, 2011

Language

English

ISBN

9781501304132

Series

Subject(s)

• BERGDORF GOODMAN (NEW YORK, N.Y.)
• FASHION MERCHANDISING

Notes

. .

Abstract

From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position—an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history—the late sixties through the early nineties—the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.

Physical Dimension

Number of Page(s)

1 online resource (xviii, 288 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
Part 1: From Bonwit Teller to Bergdorf Goodman
Part 2: The Business of Fashion
Part 3: The Fall of Service
Part 4: Retail Common Sense
Part 5: Lessons Learned from My Career

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01166/21	381.141097471 Nei R	Online !	Available