Kellogg on branding : the marketing faculty of the Kellogg school of management

Author

• Tybout, Alice M.

Additional Author(s)

• Calkins, Tim

Publisher

Hoboken, NJ: John Wiley & Sons, Inc , 2005

Language

English

ISBN

0471690163

Series

-

Subject(s)

• MARKETING-MANAGEMENT
• PRODUCT MANAGEMENT
• BRAND NAME PRODUCTS
• CUSTOMER RELATIONS

Notes

Bibliography. Index: p. 327 - 334

Abstract

-

Physical Dimension

Number of Page(s)

xvii, 334 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04023/06	- 658.827 Tyb K	Library - 7th Floor	Available