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Services marketing in Asia : a case book

Author
  • Wirtz, Jochen
Additional Author(s)
  • Lovelock, Christopher
Publisher
Singapore: Prentice Hall, 2005
Language
English
ISBN
9812449434
Series
Subject(s)
  • SERVICE INDUSTRIES-MARKETING
  • SERVICE INDUSTRIES-ASIA-MARKETING
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xv, 454 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.06317/06- 338.4700688 Wir SLibrary - 7th FloorAvailable

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