Predicting market success : new ways to measure customer loyalty and engage consumers with your brand

Author

• Passikoff, Robert

Additional Author(s)

-

Publisher

Hoboken, New Jersey: John Wiley & Sons, Inc , 2006

Language

English

ISBN

047004022X

Series

-

Subject(s)

• CONSUMER BEHAVIOR
• CUSTOMER LOYALTY
• MARKETING

Notes

Index: p. 235 - 242

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 242 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01118/07	- 658.8343 Pas P	Library - 7th Floor	Available