Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Predicting market success : new ways to measure customer loyalty and engage consumers with your brand

Author
  • Passikoff, Robert
Additional Author(s)
-
Publisher
Hoboken, New Jersey: John Wiley & Sons, Inc , 2006
Language
English
ISBN
047004022X
Series
-
Subject(s)
  • CONSUMER BEHAVIOR
  • CUSTOMER LOYALTY
  • MARKETING
Notes
Index: p. 235 - 242
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 242 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01118/07- 658.8343 Pas PLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Analisis antara e-service quality, e-satisfaction, dan e-loyalty dalam konteks e-commerce blibli
Analisis kepuasan konsumen perkantoran sewa terhadap pelayanan dan fasilitas di Bumi Modern Skyline Surabaya
Analisa pengaruh hedonic shopping value terhadap impulse buying dengan shopping lifestyle dan positive emotion sebagai variabel intervening pada mall Ciputra World Surabaya
Determinan potensi risiko gagal bayar kartu kredit
Consumer behavior
Pengaruh brand image dan brand trust terhadap purchase decision produk United
Marketing services
Atribut-atribut motivasi rasional dan motivasi emosional konsumen dalam memilih berkunjung ke Sin Sien restaurant Surabaya