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Building strong brands
Author
Aaker, David A.
Additional Author(s)
-
Publisher
New York: The Free Press, 1996
Language
English
ISBN
002900151X
Series
-
Subject(s)
BRAND NAME PRODUCTS-MANAGEMENT
BRAND NAME PRODUCTS--VALUATION
INTANGIBLE PROPERTY-VALUTION-MANAGEMENT
Notes
-
Abstract
Index: p. 367-380
Physical Dimension
Number of Page(s)
ix, 380 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04280/96
658.827 Aak B
-
Available
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