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Cases in strategic marketing
Author
Rosenthal, David
Additional Author(s)
Brown, Lew G.
Publisher
Upper Saddle River, NJ: 2000
Language
English
ISBN
0130863599
Series
-
Subject(s)
MARKETING-MANAGEMENT-CASE STUDIES
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 610 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
28761/00
658.8 Ros C
-
Available
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