Advertising and promotion : an integrated marketing communications perspective 6th ed.

Author

• Belch, George E.

Additional Author(s)

• Belch, Michael A.

Publisher

Boston: 2004

Language

English

ISBN

0071214380

Series

-

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING
• SALES PROMOTION

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 779 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00837/04	659.1 Bel A	-	Unavailable : Lost
2.	00836/04	Res 659.1 Bel A	-	Unavailable : Removed