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Browse by Themes

40.840 collection(s) found
The concept of excellence in Nike advertisement "unlimited series"

This thesis mainly deals with Barthes’s process of signification, denotation, connotation, and Knowles’s and Moon’s theory of metaphor in order to reveal the excellence concept in the branding of Nike video commercial “Unlimited Series”. Those theories being used help the writer in analyzing the excellence concept and the use of verbal ...

Creator(s)
WIYANTO YUSUF WIDJAJA
Contributor(s)
Samuel Gunawan, Henny Putri
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 02012208/ING/2017; Wiyanto Yusuf Widjaja (11412027)
Total File
9 file(s)
The perceived meanings of Thailand tourism "pad thai" video advertisement by thais and Indonesians

This thesis is a study about observing the perceived meanings produced by Thai and Indonesian respondents as respondents from different national identities can produce different perceived meanings. The process of analysis is that the writer analysed the differences between Thai and Indonesian respondents’ perceived meanings after finding out the perceived meanings ...

Creator(s)
MAY MAGNOLIA ONGKY WIJAYA
Contributor(s)
Esther Kuntjara, Setefanus Suprajitno
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 02012207/ING/2017; May Magnolia Ongky Wijaya (11413068)
Total File
9 file(s)
Teachers's interactional feedback inteen conversation 1 class

This study is done to find out (1) the types of interactional feedback used by the teacher of Teen Conversation 1 Class and (2) the types of interactional feedback used by the teacher of Teen Conversation 1 Class toward each of the student. In order to answer the research questions, the ...

Creator(s)
SHELLANIA HARININGSIH
Contributor(s)
Henny Putri, Nani Indrajani Tjitrakusuma
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 02012191/ING/2017; Shellania Hariningsih (11413013)
Total File
9 file(s)
Gender rple ideology in pixar's wall-e and monsters university

Animation films have increasingly evolved throughout the years. No longer just a medium to convey stories, films also become an agent to express one’s beliefs. In this thesis, I discuss how Pixar demonstrates their ideal gender role through their films, Wall-E and Monsters University, with the assumption that Pixar deconstructs traditional ...

Creator(s)
ROSALIA TANIA PUTRI
Contributor(s)
Liliek Soelistyo, Jenny Mochtar Djundjung
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 01012202/ING/2017; Rosalia Tania Putri (11413062)
Total File
7 file(s)
Persuasion in Indonesian food blogs

This study is a rhetoric study about the modes of persuasion. The writer chose this topic for her study since she realizes that social media, especially blog, as found in Indonesian food blogs has become inseparable part of people's lives, especially blog, as well as many cafe and restaurants pop up ...

Creator(s)
CLARISSA IVENA SINAMBELA
Contributor(s)
Samuel Gunawan, Herwindy Maria Tedjaatmadja
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 02012193/ING/2017; Clarissa Ivena S. (11413047)
Total File
9 file(s)
Picturing the boundary between good and bad: the lighting framing and camera of "kidnap" movement

This creative work is a cinematography report from the screenplay “Kidnap” by Indah Sari Y. The story tells about a criminal who is given a mission to kidnap the daughter of a deceased wealthy CEO, however the Man realized that he mistakenly kidnapped the wrong person. He is caught in the ...

Creator(s)
CHRISTA AZALIA TEDJORAHARDJO
Contributor(s)
Priska Febrinia Handojo, Meilinda
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 01012200/ING/2017; Christa Azalia Tedjorahardjo (11413028)
Total File
8 file(s)
Pengaruh customer satisfaction terhadap customer retention dengan switching barriers sebagai variabel moderating pada provider GSM XL Axiata di Surabaya

Pada era yang serba modern ini, seiring dengan mobilitas masyarakat yang semakin tinggi. Penggunaan telepon genggam pintar terus meningkat dari waktu ke waktu. Teknologi tersebut tentunya tidak lepas dari sambungan internet dan jaringan nirkabel lainnya. Hal ini dapat menjadi peluang besar bagi perusahaan penyedia jasa seluler seperti XL Axiata agar dapat ...

Creator(s)
EMILIA GUNAWAN
Contributor(s)
Edwin Japarianto
Publisher
Universitas Kristen Petra
Source
Skripsi No. 36020632/MAN/2017; Emilia Gunawan (36413002)
Total File
9 file(s)
Pengaruh product quality terhadap customer preference pada produk Samsung di Surabaya dengan brand image sebagai variabel intervening

Penelitian ini dilakukan untuk mengetahui apakah Product Quality dan Brand Image berpengaruh pada Customer Preference pada produk Samsung di Indonesia khususnya kota Surabaya di tengah persaingan Brand Smartphone yang semakin banyak dan berlomba-lomba memberikan fitur yang canggih serta perkembangan teknologi yang cukup pesat sehingga peneliti ingin mengetahui seberapa besar pengaruh Product ...

Creator(s)
RONALD
Contributor(s)
Sugiono Sugiharto, Diah Dharmayanti
Publisher
Universitas Kristen Petra
Source
Skripsi No. 36020635/MAN/2017; Ronald (36413056)
Total File
9 file(s)
Kidnap: exploring guilt and its impacts towards individuality

Crime films nowadays usually focus on solving criminal cases or exploring the story of the victim. This creative work that I make, however, follows the story of a criminal who is given a mission to kidnap the successor of a wealthy CEO but mistakenly kidnaps another person instead. He is captured ...

Creator(s)
INDAH SARI YOSODIHARYO
Contributor(s)
Ribut Basuki, Priska Febrinia Handojo
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 01012194/ING/2017; Indah Sari Yosodiharyo (11413005
Total File
7 file(s)
Pengaruh brand perfomance terhadap repeat purchase dengan competitive advantage dan customer engagement sebagai variabel intervening pada Yamaha di Surabaya

Sepeda motor sekarang sangat diperlukan untuk membuat kehidupan jadi lebih mudah. Jaman sekarang jalan sudah berubah, jalan selalu macet. Oleh sebab itu mempunyai sepeda motor sangat diperlukan untuk kehidupan sehari-hari karena transportasi sekarang menjadi alat kendaraan yang vital karena dapat membantu dan mendukung aktifitas manusia. Penelitian ini dilakukan untuk tujuan mengetahui ...

Creator(s)
RUBIYANTI MARGARETHA MANDAGI
Contributor(s)
Diah Dharmayanti, Edwin Japarianto
Publisher
Universitas Kristen Petra
Source
Skripsi No. 36020636/MAN/2017; Ruby Margaretha (36412026)
Total File
9 file(s)
Pengaruh brand perfomance terhadap repeat purchase dengan competitive advantage dan customer engagement sebagai variabel intervening pada Suzuki dan Kawasaki di Surabaya

Sepeda motor merupakan alat transportasi utama bagi kebanyakan orang, pada saat ini perekonomian menjadi meningkat dan semakin tingginya mobilitas penduduk. Oleh karena itu sepeda motor menjadi alat transportasi masal yang berfungsi untuk membantu menunjang mobilitas penduduk yang tinggi. Penelitian ini dilakukan untuk tujuan mengetahui kinerja performa brand Suzuki juga Kawasaki dan ...

Creator(s)
ALVIN OKTAVIANUS HERMANTO
Contributor(s)
Diah Dharmayanti
Publisher
Universitas Kristen Petra
Source
Skripsi No. 36020637/MAN/2017; Alvin Oktavianus Hermanto (36412033)
Total File
9 file(s)
Promoting phoenix embroidery Surabaya using a commercialm website

The company where I did my BCFP was a company running a business in embroidery industry named Phoenix Embroidery Surabaya (PES). It is located in Simolawang Baru V/9 Surabaya, East Java. It is the third company that had the machines for producing computerized embroidery in Surabaya. This company was established in ...

Creator(s)
JAMES LEICESTER
Contributor(s)
Jusuf Imam Ibrahim, Herwindy Maria Tedjaatmadja
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis, No. 02012201/ING/2017; James Leicester (11413008)
Total File
9 file(s)
Kindred souls: a screenplay on the effects of domestic abuse on teenagers

The topic of my work is about domestic abuse on teenagers and the theme is the effects of abuse on the teenagers. This is a screenplay contains the two stories of two high school students who got the same experience which is being abuse by their family in their daily life. ...

Creator(s)
MIRIAM CHRISTIANE
Contributor(s)
Meilinda, Ribut Basuki
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 01012195/ING/2017; Miriam Christiane (11413035)
Total File
8 file(s)
Analisa pengaruh store layout, merchandise assortment, pricing terhadap purchase intention di Toko Yamaha Melodia Musik

Pertumbuhan bisnis ritel di Indonesia saat ini tergolong tinggi dan berkembang pesat. Hal tersebut dapat ditemukan dengan banyaknya peritel asing dan peritel lokal yang bermunculan, beragam jenis toko ritel pun semakin bertambah setiap tahunnya. Salah satu bisnis ritel yang sedang berkembang dan mulai banyak diminati adalah toko musik, karena perkembangan industri ...

Creator(s)
AZARYA EKANDO ANIT YAYANG
Contributor(s)
Sugiono Sugiharto, Hatane Semuel
Publisher
Universitas Kristen Petra
Source
Skripsi No. 36020528/MAN/2015; Azarya Ekando A.Y (36411074)
Total File
9 file(s)
Pengaruh product quality dan brand attachment terhadap word of mouth sepeda motor Honda Vario series di Sidoarjo

Kualitas produk merupakan salah satu hal terpenting yang perlu dipertimbangkan ketika seorang konsumen hendak mengkonsumsi barang/jasa. Selain itu keinginan untuk menceritakan juga bisa disebabkan oleh adanya keterikatan seorang dengan merek tersebut. Sebagai salah satu produsen motor terbesar di Indonesia. Honda sudah berhasil mempertahankan kualitas produknya dan sudah berhasil mengikat konsumen maupun ...

Creator(s)
BINTANG NIRWANA SAPUTRA
Contributor(s)
Hatane Semuel
Publisher
Universitas Kristen Petra
Source
Skripsi No. 36020589/MAN/2017; Bintang Nirwana Saputra (36413016)
Total File
9 file(s)
The marginalized representation of Bond's girls in selected James Bond movie

In James Bond movies, there is a formula that becomes the characteristics of the movies. This formula is the pinnacle/basic story plot of the James Bond series. In all of the movies, there are always what so-called Bond’s girls. The Bond’s girls cannot be separated from the plot as they are ...

Creator(s)
TJIOE, VINCENT HARYANTO
Contributor(s)
Setefanus Suprajitno, Meilinda
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 01012197/ING/2017; Tjioe Vincent Haryanto (11413037)
Total File
6 file(s)
Pengaruh logistics service quality terhadap customer retention dengan customer satisfaction sebagai variabel intervening di PT Satria Putra Perkasa

Tujuan penelitian ini adalah untuk menganalisis pengaruh Logistic Service Quality terhadap Customer Retention di PT Satria Putra Perkasa dengan Customer Satisfaction sebagai variabel intervening. PT Satria Putra Perkasa adalah perusahaan yang bergerak pada bidang jasa angkutan ekspedisi. Perusahaan ini tidak hanya menghantarkan produk dari pabrik pelanggan hingga ke pelabuhan (atau sebaliknya), ...

Creator(s)
HILDA CAROLINA
Contributor(s)
Edwin Japarianto
Publisher
Universitas Kristen Petra
Source
Skripsi No. 36020592/MAN/2017; Hilda Carolina (36413036)
Total File
9 file(s)
Cheated: a psychoanalysis on a transgender person

This creative works tells a story about a husband who hides his true identity from his wife. He is actually a transgender person who has a desire to be a woman, but he represses his desire and tries to live as a man. I choose the transgender topic because I believe ...

Creator(s)
HELENA LORENTIA
Contributor(s)
Priska Febrinia Handojo, Ribut Basuki
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 01012199/ING/2017; Helena Lorentia (11413075)
Total File
7 file(s)
Analisa pengaruh service quality terhadap customer loyalty dengan customer satisfaction sebagai variabel intervening pada Salon Madass

Kebutuhan manusia akan penampilan dan kecantikan saat ini berkembang dengan sangat cepat terlebih khususnya di kota-kota metropolitan di Indonesia ini. Jumlah masyarakat Indonesia yang terus bertambah dan gaya hidup yang semakin beragam membuat tingkat kebutuhan manusia akan penampilan dan kecantikan juga terus bertambah. Fakta tersebut mengakibatkan bisnis salon semakin menjamur dan ...

Creator(s)
ALLAN RICHARDO SURIANTO
Contributor(s)
Edwin Japarianto
Publisher
Universitas Kristen Petra
Source
Skripsi No. 36020593/MAN/2017; Allan Richardo Surianto (36413018)
Total File
9 file(s)
Pengaruh food quality dan atmosphere terhadap customer loyalty dengan customer satisfaction sebagai variabel intervening pada Café Intro di Surabaya

Perilaku pelanggan kota surabaya yang berkembang dalam mengkonsumsi makanan dan minuman membuat usaha café dan restaurant bermunculan di kota Surabaya. Café bukan hanya sebagai tempat penyedia makanan dan minuman saja, namun sekarang pelanggan menjadikan café sebagai wadah untuk berkumpul bersama keluarga, rekan kerja dan teman. Perkembangan dalam industri makanan dan minuman, ...

Creator(s)
HENDRA WINARJO
Contributor(s)
Edwin Japarianto
Publisher
Universitas Kristen Petra
Source
Skripsi No. 36020594/MAN/2017; Hendra Winarjo (36413017)
Total File
9 file(s)