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Library's collection Library's IT development CancelNowadays, every hotel and restaurant tries their best to be different and
to have a competitive advantage from other hotels or restaurants. Osaka
Restaurant in Roosendaal, Netherlands, has one of those competitive advantages
in the shape of a teppanyaki area. To maximize the advantages and plan the
strategy for the future, though, it is important for the management to know what
the customers think of the teppanyaki area as a whole.
This thesis will answer the question, ?What are the strength and
weakness points in the marketing mix of teppanyaki area in Osaka Restaurant,
Roosendaal that affect the customer?s loyalty?? Strength and weakness analysis
will be used as the main tools to find out what the customers think of Osaka?s
teppanyaki area. To help limiting the research area and focusing the research, the
marketing mix of 7Ps is used as an additional tools. Customer?s loyalty will be
another tool that will be used to measure the importance of those strength and
weakness points. The research will be conducted by the means of questionnaire
and desk research. The questionnaires will be given out to the customers during
operational time. A desk research will be conducted by interviewing the manager
of the restaurant in relation with the questionnaires.
From the research, there are eight strong points of Osaka?s teppanyaki
and four weakness points that affect customers? loyalty. The strong points revolve
around Osaka?s location, the teppanyaki area?s atmosphere, the food, the cooking
attraction, and the customer?s loyalty. Osaka?s weak points are in the lack of
information for parking spots, promotion effort, and its service process.
Just by looking at the number of strong and weak points, it could be
concluded that Osaka?s teppanyaki has a very good position and reputation in the
eyes of its customers. However it would be unwise to be satisfied with the result
and it is recommended for the management to keep improving the strengths and
find ways to eliminate the weaknesses.