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Library's collection Library's IT development CancelNi Hao Restaurant, Groningen has two different types of restaurant that
is a la carte and wok buffet. A la carte is a restaurant that gives full service and
also offers a complete Chinese course starting from appetizer, soup, main course
and dessert with an elegant atmosphere. Different from a la carte, wok buffet is a
half service restaurant which provides food from appetizer, soup, main course and
dessert in only one price. It is called buffet because the guest can take the food by
themselves, only the drinks will be served to their table.
From this fact the writers make some research to seek whether there is a
difference in market segmentation between a la carte and wok buffet restaurant
based on the price, service and menu. This topic is chosen because the importance
of market segmentation in reaching the goal of the company.
This research was done by using questionnaire and interview. The
questionnaires were delivered to the a la carte and wok buffet guests. The
interview was done by asking directly to the General Manager of Ni Hao, Ms. Xu
Wu .The type of this research is quantitative and qualitative. The writers used the
SPSS system to process the data gathered from the questionnaires. The writers
hope this research can give more information about their market segmentation for
Ni Hao Restaurant in Groningen, so that they can improve more to achieve their
goal for the future.