Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Star brands : a brand manager's guide to build, manage and market brands

Author
  • Rogoll, Carolina
Additional Author(s)
-
Publisher
New York: Allworth Press, 2015
Language
English
ISBN
9781621534631
Series
Subject(s)
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MANAGEMENT
Notes
. . Index: p. 234-238
Abstract
-
Physical Dimension
Number of Page(s)
xv, 240 p.
Dimension
23 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00119/16658.827 Car SLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "coffee house which serve a drink from paradise in heaven like atmosphere with angelic service" (studi kasus media koran)
Brandscendence
Destination branding "Surabaya as city of business" (customer journey map and brand strategy)
Analisis efektivitas media promosi black canyon coffee dengan brand proposition "when privacy is priceless..." di Surabaya (studi kasus media brosur)
Brand child
Meningkatkan brand awareness SBO TV melalui kekuatan word of mouth dengan menggunakan situs jejaring sosial Facebook
Pengaruh dimensi produk dan harga dalam menciptakan brand personality pada produk Toyota Fortuner untuk konsumen di Surabaya
The business of brands