Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Essentials of CRM : a guide to customer relationship management

Author
  • Bergeron, Bryan
Additional Author(s)
-
Publisher
New York: John Wiley & Sons, Inc , 2002
Language
English
ISBN
0471206032
Series
Essentials series
Subject(s)
  • CUSTOMER RELATIONS-MANAGEMENT
Notes
  • Glossary: p. 213 - 215
Bibliography: p. 209 - 211. Index: p. 217 - 220
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 220 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04252/07658.812 Ber EContinuing EducationAvailable

Similar Collection

by author or subject
Pengaruh customer relationship management terhadap loyalitas pelanggan Starbucks di Surabaya
Pengaruh strategic sourcing, terhadap firm perfomance melalui sourcing, capability dan buyer-supplier relationship pada perusahaan manufaktur (makanan dan minuman) di Jawa Timur
Managing customers as investments
Principles of marketing
Complaint management
Analisa pengaruh customer knowledge terhadap service quality dengan customer relationship management sebagai variabel mediasi di hotel berbintang Surabaya
Competitive advantage of customer centricity
Managing learning and communication systems as business assets