Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Consumer tribes 1st ed.

Author
  • Cova, Bernard
Additional Author(s)
  • Kozinets, Robert V.
  • Shankar, Avi
Publisher
Amsterdam: Elsevier , 2007
Language
English
ISBN
9780750680240
Series
-
Subject(s)
  • MARKETING--SOCIAL ASPECTS
  • SOCIAL MARKETING
  • CONSUMERS-RESEARCH
Notes
Bibliography. Index: p. 329 - 339
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 339 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00437/08658.8 Cov CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Smart business, social business
Analisa kualitas layanan beberapa perusahaan asuransi di Surabaya
Pengaruh aktivitas relationship bonding hard rock hotel Bali terhadap loyalitas konsumen hotel
Analisis faktor-faktor yang mempengaruhi konsumen dalam memilih klinik tussy spa sebagai sarana untuk mengatasi stress
Analisa pengaruh umur, jenis kelamin dan frekuensi kedatangan terhadap durasi makan malam yang diharapkan oleh konsumen di restoran gang jangkrik Malang
Hubungan gaya hidup dan motivasi terhadap keputusan pengunjung bar dan kafe Hotel Satelit di Surabaya
Competition of food quality based on What Ni Hao Stadsparkpa viljoen consumer preference compared with food from 3 other chinese buffet restaurants in Groningen
Analisis pengaruh reliability, responsiveness, assurance, emphaty dan tangible terhadap kepuasan pelanggan di Oop's Oil Supermarket dan service station Surabaya