Essentials of services marketing

Author

• Hoffman, K. Douglas

Additional Author(s)

• Bateson, John E.G.

Publisher

Forth Worth: The Dryden Press, 1997

Language

English

ISBN

0030152178

Series

The Dryden press series in marketing

Subject(s)

• SERVICE INDUSTRIES-MARKETING

Notes

. .

Abstract

-

Physical Dimension

Number of Page(s)

xxi, 505 p.

Dimension

25 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	06406/97	Res 338.4 Hof E	Library - 8th Floor	Available
2.	06407/97	338.4 Hof E	Library - 7th Floor	Available