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Library's collection Library's IT development CancelIn fact, everybody needs to eat. They have many ways to fulfill they needs.
Most of them want to eat healthy and efficiently. Take away food is one of the
options that can be chosen. Nowadays, take-away services not only provided by
fast food restaurants, but also fine-dining restaurants. One of them is Lucky City
Restaurant. Food served via take-away services has the same quality as that served
in the fine-dining section. The downside of take-away service is that the
customers and servers do not have longer interactions. The serves does not know
how satisfied the customers are. Due to that reason, The researchers wants to do a
research regarding customer satisfaction of the take-away service. To measure the
customer satisfaction, the researchers needs to obtain information about the main
strengths of the lucky city restaurant. 7 P?s of marketing mix are points which are
considered in measuring the lucky city restaurant?s strengths in order to obtain an
overview of the customer?s satisfaction.
This thesis will be divided in six chapters. Chapter one will explain about
the research background, research problem definition, research questions, research
objectives, significance of the research, conceptual model, and the time schedule.
Chapter two contains of the general overview of Lucky City Restaurant. It
will explain about the history, the organization chart with the tasks and
responsibilities, the product, the area, target market and vision and mission of
Lucky City Restaurant.
Chapter three will explain about the literature review or theoretical
concepts that relevant with the problem statement.
Chapter four is explaining about the research methodology that is being
used in this thesis. The writers are using the qualitative method with doing some
observations and interviews with the owner who is also the supervisor, staffs, and
the guests.
Chapter five is about the data analysis where all the data that have been
collected through observations and interviews are being analyzed based on the
theories.
The last chapter is about the conclusions about the research which is in
here the problem statement will be answered and the recommendations that the
writers could give to the Lucky City Restaurant to maintain and improve their take
away area.
After analyzing the datas, the researchers found that almost all of the
elements of marketing mix has been able to improve customer satisfaction.
More than half of the respondent thinks if the take away in Lucky City
Restaurant is good and the entire respondent feel satisfied with the Lucky City
Restaurant.